China Expat Jobs

Job Description
This position is located in Beijing or Shanghai, China

The area: Marketing

The Google Marketing team is responsible for marketing the company’s exceptional product portfolio to end users, partners and customers on a worldwide basis. Our approach is to embrace the strength of our products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and respectful of our users as Google itself. We have a variety of roles, including product marketing, creative services, event management, quantitative marketing and field marketing.

The role: Head of Marketing, Greater China

The Country Marketing Manager is responsible for supporting Google’s revenue generating efforts in the Greater China markets through effective and results- focused marketing campaigns. Your key activities will include organizing, negotiating and managing direct mail campaigns, partnership marketing and affiliate programs, online/offline advertising campaigns, trade shows, Google events and seminars.

Responsibilities:

• Develop, manage and implement the Greater China marketing plan, working closely with the Google Product & Corporate Marketing teams and the Google China Sales team.
• Contribute pro-actively to the overall development of Google through ideas and creativity based in solid market and sector knowledge.
• Monitor consumer, industry and competitive behavior in the Greater China market and provide local market expertise to the Google team.
• Implement marketing programs encompassing a combination of marketing tactics including direct marketing, affiliate marketing, stand-alone events, tradeshows and seminars, online/offline advertising and promotions.
• Source and analyze research material in specific industry categories as needed, to provide statistical support for marketing and sales efforts in general.

Requirements:

• BA/BS degree required or equivalent experience, MBA preferred, fluent in English and Chinese.
• Significant marketing experience in the Greater China market ideally with Internet, online services/media industry experience.
• Strong business-to-business and/or business to consumer marketing experience with aptitude for determining the optimal way to position products in the market in the search, online advertising, or web publishing markets.
• A proven, successful track record of increasing company revenue and awareness through well-executed marketing efforts.
• Thorough knowledge of off/online advertising planning, tracking and reporting.
• Excellent oral and written communication skills, project and budget management and negotiation skills.
• Team player able to work on multi-part projects with multiple teams and able to ensure that local and global project deadlines and budgets are met.

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