China Expat Jobs

Job Description

Senior GPM for China

In this product marketing position, you will drive and manage the product lifecycle and product development of peripherals. Candidates should be comfortable managing the entire product development process from gathering customer input via a range of market research techniques to distilling insights into original product concepts, developing the business case and overseeing the product launch process.
You will develop product strategy and product requirements, including positioning, packaging and pricing that address customer needs in China. You will provide regular updates on consumers’ needs and market trends to management and other global business units to develop the most appropriate product portfolio for China.

This position requires a passion for customer insight, tremendous creativity, and an ability to effectively evangelize your products. The candidate must have strong relationship skills and thrives in multi-cultural and cross-functional environment.

Job responsibilities

The Product Marketing Manager has 4 major areas of responsibility but requires versatility and adaptability as priorities shift.
1. Develop new product category opportunity in China
2. Develop and distill core customer understanding, market and technology trends
3. Translate customer needs/market trends into long term strategy and roadmap for their recommended new business opportunity
4. Work closely with engineering, external partners and various marketing team to propose the best roadmap and bring the most successful products to the market.

Skills Required

• A passion for customer insight
• Ability to synthesize complex customer data into core insights that drive product development.
• Knowledge and understanding of the entertainment peripherals & platform market in China
• Advanced expertise in any of the following fields:
• Market research / insights
• Business development in TV : platforms, internet or broadcast providers and/or market landscape
• Product Marketing
• Engineering background in the video/communication/entertainment industry a plus
• Product Design, Industrial design
• Category management
• Customer experience
• Track record of developing new technology business or products.
• Ability to build close relationships with engineering, marketing team, external partners, and business units.
• Strong presentation skills.
• Experience in mainland China
• Speaks and writes fluently mandarin
• English mandatory

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