This job ad has been posted over 90 days ago...
Digital Marketing Manager
at
IntelliSource
in Shanghai
Are you looking for an exciting digital marketing opportunity in a fast-paced and expanding company?
Currently we looking for a candidate with an in-depth knowledge of digital marketing with an emphasis on Google Adwords, Baidu Paid Search and AdCenter.
If you feel this is you please read on!
Responsibilities
The Digital Marketing Manager is responsible for developing strategies and managing digital acquisition programs to generate significant, highly qualified traffic and conversions - both offline and online. The roles works collaboratively with other Marketing functions to develop and deliver interactive campaigns and programs that meet regional business and marketing objectives across the online consumer decision journey.
Requirements
• Overall goals include driving new customer acquisition through a variety of digital platforms, optimizing response metrics, and ensuring all marketing messaging is brand consistent, relevant and competitive
• Develop digital marketing strategy including rigorous analysis to identify potential value creating opportunities, creation of business cases to justify investment, and development of recommendations and requirements to implement the strategy
• Manage interactive agencies in effectively executing digital, search, email, and social programs through collaborative partnerships, tracking, competitive research and pushing the envelope to test new channels
• Optimize display and affiliate programs and any new or emerging digital acquisition platforms, new content development and other online marketing initiatives
• Develop and test new messaging, design and landing page strategies to improve customer acquisition and conversion
• Work with other members of the Marketing team to increase the size of our email list through email acquisition strategies/tactics
• Employ marketing operations discipline to manage digital marketing budgets and forecasts, planned targets, and tracking and measurement of results
• Create processes, reports and work with internal and teams to improve acquisition metrics such as CTR, CPC, CPA, ROI, MROI and conversion rates.
• Leverage web analytics and CRM data to assess, understand and communicate the success and profitability of digital campaigns.
Skills and Abilities:
• At least 2 years of industry experience
• Experience managing or leading teams
• A degree in marketing/journalism or a related field is required or a combination of applicable education and experience
• Superior verbal and written communications skills in both English and Chinese
• Ability to mentor subordinates
• Strong ability to work cross-functionally
• Good judgment and thinking to develop solutions to problems
• Ability to consistently meet tight deadlines
Currently we looking for a candidate with an in-depth knowledge of digital marketing with an emphasis on Google Adwords, Baidu Paid Search and AdCenter.
If you feel this is you please read on!
Responsibilities
The Digital Marketing Manager is responsible for developing strategies and managing digital acquisition programs to generate significant, highly qualified traffic and conversions - both offline and online. The roles works collaboratively with other Marketing functions to develop and deliver interactive campaigns and programs that meet regional business and marketing objectives across the online consumer decision journey.
Requirements
• Overall goals include driving new customer acquisition through a variety of digital platforms, optimizing response metrics, and ensuring all marketing messaging is brand consistent, relevant and competitive
• Develop digital marketing strategy including rigorous analysis to identify potential value creating opportunities, creation of business cases to justify investment, and development of recommendations and requirements to implement the strategy
• Manage interactive agencies in effectively executing digital, search, email, and social programs through collaborative partnerships, tracking, competitive research and pushing the envelope to test new channels
• Optimize display and affiliate programs and any new or emerging digital acquisition platforms, new content development and other online marketing initiatives
• Develop and test new messaging, design and landing page strategies to improve customer acquisition and conversion
• Work with other members of the Marketing team to increase the size of our email list through email acquisition strategies/tactics
• Employ marketing operations discipline to manage digital marketing budgets and forecasts, planned targets, and tracking and measurement of results
• Create processes, reports and work with internal and teams to improve acquisition metrics such as CTR, CPC, CPA, ROI, MROI and conversion rates.
• Leverage web analytics and CRM data to assess, understand and communicate the success and profitability of digital campaigns.
Skills and Abilities:
• At least 2 years of industry experience
• Experience managing or leading teams
• A degree in marketing/journalism or a related field is required or a combination of applicable education and experience
• Superior verbal and written communications skills in both English and Chinese
• Ability to mentor subordinates
• Strong ability to work cross-functionally
• Good judgment and thinking to develop solutions to problems
• Ability to consistently meet tight deadlines
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Published at 07-Jan-2013
Viewed: 4430 times
Viewed: 4430 times