This job ad has been posted over 90 days ago...

Head of Marketing - 8 yrs experience

Full-time at Clear Business Solutions in Beijing

Fabulous role for an expat who is passionate about education and the role of education in today’s world. This is a lead role for an International School in Beijing.


Major Responsibilities:

 Work with the Marketing Director and the regional team to define marketing and sales strategies to optimize brand image and market share in the respective markets;

 Develop and implement digital marketing strategies and integrate with traditional marketing efforts;

 Audit and maintain up to date corporate website information;

 Execute Search Marketing Optimisation (SEO) and Search Engine Marketing (SEM) campaigns for Global Marketing Division;

 Manage and analyze corporate website and other online media or vehicles’ traffic performance to optimize quality leads generation;

 Ensure excellent execution of marketing activities and production of high quality collateral materials in order to achieve branding and marketing objectives;

 Prepare articles for press release, both for online and offline;

 Maintain close communication and coordination with the marketing and admission teams on implementation of marketing activities and plans;

 Liaise with external partners for related marketing projects;

 Assist budget preparation, monitor actual spending for the Global Marketing Division;

 Provide guidance and support to each location and ensure reports, researches and regular updates are submitted on time;

 Occasional on-site marketing and admissions support for the school;

 Assist with any ad hoc research or other marketing projects assigned by the Marketing Director and provide marketing administrative support as necessary;

Requirements:

 University graduate of Marketing or related discipline

 With minimum 6 years experience in marketing or public relations, preferably with regional exposure; digital marketing experience is a must;

 Fluent ENGLISH is essential - Chinese, Mandarin a plus.

 Proficient in Microsoft Office and digital analytics.

 Strong project management, communication and interpersonal skills.

 Creative, fresh thinking and attention to details.

 Able to work independently and displays a positive attitude in confronting & resolving problems


Interested parties please send your detailed CV to Jackie Gould at Jackie.gould@clear.com.hk stating your current and expected package.

Please be assured that any information received will be held in strict confidence and used for recruitment purposes only







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Published at 08-Aug-2014
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