SEM Specialist (US Market)
at Mega Information Technology Ltd. in Shanghai
Company Introduction
Founded in 2006, Mega Information Technology is now one of the top coupon websites in the American, European and Oceania markets. As a fast-moving and creative startup with over 80+ employees, Mega Information Technology offers innovative digital shopping solutions for brands and consumers. We love saving people money and having fun while doing so!
Available Position
Our high-energy US team is looking for a SEM Specialist with a background in digital marketing and basic knowledge of the US coupon industry. Candidates must have experience and proven success in Google Adwords campaigns, Miscrosoft Adcenter campaigns, other 3rd party SEM platforms and/or PPC channels. The ideal candidate must be very self-motivated and have proven experience optimizing complex PPC campaigns.
Tasks & Responsibilities
- Responsible for all 3rd party SEM channels and monthly performance of the US market.
- In-depth SEM knowledge of desktop/mobile campaigns (especially mobile).
- Generate and optimize ad creative, messaging and such.
- In charge of keyword performance and optimizing account structure. - In charge of US SEM internal reporting and external benchmarking reports.
- Internal reports including trending analysis and daily monitoring of all the US SEM campaign performance.
- Weekly performance report. - Key collaboration and active lead for US SEM communication with other departments, such as IT, business development, data intelligence and content system teams.
- Responsible for regular trainings and updates on current US SEM trends to superiors.
Candidate Qualifications
- Bachelors in Marketing, Sales, IT, e-commerce, Business, Statistics or Mathematics.
- Candidate must be proficient in English (written/spoken) and basic Mandarin.
- For Chinese candidates – CET above or equivalent required. - Minimum of 2 years experience in an SEM relevant position.
- Google Certification, Analytics and Advanced Certification is a plus.
- Experience with SEM platforms is required. - Must be data savvy, data driven and have experience working with optimizing PPC metrics.
- Strong knowledge of MS Office Suite, specifically excel work.
- Ability to work with a team as well as independently.
- Must be result-oriented, solution focused and self motivated.
- Comfortable with multi-tasking and working in a fast-paced environment.
- Ability to develop new relationships with additional SEM channels to boost ROI.
How to Apply
Please send your CV and a cover letter to hr [at] megainformationtech [dot] com.
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