China Expat Jobs

Position: Digital Marketing Director
Location: Beijing, China

Client introduction:
We are very pleased to have secured three positions with China’s next big e-commerce start-up. The client is reaching out to North America where they provide the latest fashion and beauty items for discounted prices. The project has received backing from Alibaba Group as well as Chinese and international angel investors.
This role offers a great opportunity to enter Beijing’s burgeoning start-up scene with a group that is going from strength to strength.

Responsibilities:
• Plan, develop, and manage digital/mobile marketing programs and campaigns which include, but not limited to: mobile app strategy; mobile app SEO; online/mobile social media strategies for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, etc.
• Ongoing management and implementation of digital marketing plans to support content and sales team, including digital PR, SEO, SEM, E-Mail Marketing, etc.
• Identify customer demands in the international (US) market and execute tactics through maximizing SEM, SEO, social media, and other emerging digital platforms to optimize both conversion and transformation rate.
• Grow customer base via digital/mobile marketing channels, and maintain good relationships with customers via social media platforms.
• Manage and report on results and set organizational KPIs and implement within dashboards using Google Analytics or other analytics packages
• Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data, PPC analytics.
• Cooperate with the Content editor to create attractive written and visual content for the products.
• Manage the implementation of daily/weekly/monthly/holiday promotions via social media platforms to drive sales.
• Coordinate activities with operations department for necessary support.

Requirements:
• Native US citizen; currently based in China.
• Bachelor’s degree or above in Marketing/ PR/ Advertising/ Journalism/ Communication/ Business/ E-commerce, or related subject.
• 2+ years relevant marketing experience.
• Understanding of fashion industry in US market and its consumers.
• Experience with Google Analytics – managing and reporting on results; formulate digital strategies.
• Copywriting and brand experience for all channels including web, social media, email marketing and off-line marketing.
• Strategic and creative thinking – able to initiate effective marketing materials and campaigns for online user.
• Excellent management and organizational skills, and ability to work independently and multitasking. Attention to detail is a must.
• Ambitious personality – great interpersonal skills, self-driven and energetic team player with a strong entrepreneurial spirit.
• Proficient in Excel, Word, Powerpoint, Photoshop, and other digital marketing tools.
• Chinese speaking skills are a plus.

Salary and benefits:
• 15,000 to 25,000 CNY per month (depending on experience).
• Full working visa.
• Competitive equity shares.

To apply for this vacancy, please send your CV to:
emmy.andreasson (@) foreignhr.com

Email subject line: “Application: Digital Marketing Director”

About Us
Foreign HR (www.foreignhr.com) is one of the leading recruiters in Asia, connecting talented international professionals with the latest Chinese job opportunities. Headquartered in Beijing, we are a Chinese company with an international team, giving us global experience and local knowledge. Our business rests upon our principles of fairness, honesty, confidentiality and diversity.
We verify all of our positions to ensure that all the jobs we offer are both legitimate and consistent as advertised.

For more vacancies, please visit our website: www.foreignhr.com