This job ad has been posted over 90 days ago...
Strategy Director
at
Groupm
in Shanghai
Job description
Responsibilities of the role:
· Lead strategic direction and development of communications solutions for clients within 20|20 framework
· Work together with business teams and clients to establish their business & communications objectives; align closely with team and collaborate in developing end-to-end strategy-led comms solutions
· Define clear KPIs for the activity and how these will be delivered
· Analyse existing data, market reports and trends to generate compelling strategic insights as the basis for comms strategies
· Collaborate closely with Insights team, Business Science and digital to develop, manage and analyse research projects
· Work with colleagues to develop “Communication Truth” level campaign ideas
· Present ideas and conclusions to client
· Monitor the success of campaign as it runs, suggesting changes and improvements where necessary; analyse results versus the pre-aligned KPIs
· Develop and lead workshops, both internal & with clients
· Help create an environment of quality strategic thinking across the entire agency (“everyone does CommsPlanning”)
· Contribute to the development of award winning work
· Thought leadership
· Develop initiatives to elevate overall capability and skills in strategic thinking and CommsPlanning across the whole agency
· Develop and manage CommsPlanning training and workshops
· Drive best practice on strategic planning across different teams and show the potential use on all clients in MediaCom China
· Develop & train planning tools and process of planning within 20|20 framework
· Improve capabilities to spot & showcase award winning work (“award lead” & “award coach”)
Tasks & Measurement
In three months:
· Understood Mediacom’s 20/20 value proposition to clients
· Understood the roles and offerings of the different teams and specialists within MediaCom
· Built an understanding of the diverse media markets, the different channels & vendors in China
· Started to build relationships with the key decision makers within the client and agency organizations
· Developed an understanding of the agency portfolio of clients
· Measurement
Quickly be familiar with internal SP/Function teams.
Establish trusted relationship clients and SP team. Independently solve the strategy request raising from client side.
In six months:
· Met with all of your clients and established yourself as a key contact person
· Become a trusted partner to your seniors, your peers (and your reports)
· Played a crucial role in developing media guidelines and strategies for your key clients
· Played a crucial role in at least 3 new business pitches
· Started facilitating 20/20 adoption within your account teams
· Measurement
Provide the direction in campaign proposals.
Understand your account team members’ capability, coach and facilitate 20/20 in team. Assure 100% accurate work delivered to clients.
In 12 months:
· Led at least two new business pitches with minimum supervision
· Counselled clients, led accounts with minimal supervision
· Driven close to 100% 20/20 adoption across your accounts
· Created and shared award-worthy Content & Connections campaigns for your clients that are recognized as Best in Class
· Have identified at least one area of Thought Leadership and created shareable content for marketing and/or new business purposes
· Measurement:
Contribute to new business
Build up strong strategic thinking with commercial sense.
What you will need:
· Sufficient working experience in advertising, consumer insights or brand communication-related industry
· University graduation or similar skills
· Proficiency in French and English
Seniority Level
Director
Industry
Marketing & Advertising
Employment Type
Full-time
Job Functions
Marketing
Responsibilities of the role:
· Lead strategic direction and development of communications solutions for clients within 20|20 framework
· Work together with business teams and clients to establish their business & communications objectives; align closely with team and collaborate in developing end-to-end strategy-led comms solutions
· Define clear KPIs for the activity and how these will be delivered
· Analyse existing data, market reports and trends to generate compelling strategic insights as the basis for comms strategies
· Collaborate closely with Insights team, Business Science and digital to develop, manage and analyse research projects
· Work with colleagues to develop “Communication Truth” level campaign ideas
· Present ideas and conclusions to client
· Monitor the success of campaign as it runs, suggesting changes and improvements where necessary; analyse results versus the pre-aligned KPIs
· Develop and lead workshops, both internal & with clients
· Help create an environment of quality strategic thinking across the entire agency (“everyone does CommsPlanning”)
· Contribute to the development of award winning work
· Thought leadership
· Develop initiatives to elevate overall capability and skills in strategic thinking and CommsPlanning across the whole agency
· Develop and manage CommsPlanning training and workshops
· Drive best practice on strategic planning across different teams and show the potential use on all clients in MediaCom China
· Develop & train planning tools and process of planning within 20|20 framework
· Improve capabilities to spot & showcase award winning work (“award lead” & “award coach”)
Tasks & Measurement
In three months:
· Understood Mediacom’s 20/20 value proposition to clients
· Understood the roles and offerings of the different teams and specialists within MediaCom
· Built an understanding of the diverse media markets, the different channels & vendors in China
· Started to build relationships with the key decision makers within the client and agency organizations
· Developed an understanding of the agency portfolio of clients
· Measurement
Quickly be familiar with internal SP/Function teams.
Establish trusted relationship clients and SP team. Independently solve the strategy request raising from client side.
In six months:
· Met with all of your clients and established yourself as a key contact person
· Become a trusted partner to your seniors, your peers (and your reports)
· Played a crucial role in developing media guidelines and strategies for your key clients
· Played a crucial role in at least 3 new business pitches
· Started facilitating 20/20 adoption within your account teams
· Measurement
Provide the direction in campaign proposals.
Understand your account team members’ capability, coach and facilitate 20/20 in team. Assure 100% accurate work delivered to clients.
In 12 months:
· Led at least two new business pitches with minimum supervision
· Counselled clients, led accounts with minimal supervision
· Driven close to 100% 20/20 adoption across your accounts
· Created and shared award-worthy Content & Connections campaigns for your clients that are recognized as Best in Class
· Have identified at least one area of Thought Leadership and created shareable content for marketing and/or new business purposes
· Measurement:
Contribute to new business
Build up strong strategic thinking with commercial sense.
What you will need:
· Sufficient working experience in advertising, consumer insights or brand communication-related industry
· University graduation or similar skills
· Proficiency in French and English
Seniority Level
Director
Industry
Marketing & Advertising
Employment Type
Full-time
Job Functions
Marketing
Published at 27-May-2019
Viewed: 5387 times
Viewed: 5387 times