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Strategy Director

Full-time at Groupm in Shanghai

Job description
Responsibilities of the role:

· Lead strategic direction and development of communications solutions for clients within 20|20 framework

· Work together with business teams and clients to establish their business & communications objectives; align closely with team and collaborate in developing end-to-end strategy-led comms solutions

· Define clear KPIs for the activity and how these will be delivered

· Analyse existing data, market reports and trends to generate compelling strategic insights as the basis for comms strategies

· Collaborate closely with Insights team, Business Science and digital to develop, manage and analyse research projects

· Work with colleagues to develop “Communication Truth” level campaign ideas

· Present ideas and conclusions to client

· Monitor the success of campaign as it runs, suggesting changes and improvements where necessary; analyse results versus the pre-aligned KPIs

· Develop and lead workshops, both internal & with clients

· Help create an environment of quality strategic thinking across the entire agency (“everyone does CommsPlanning”)

· Contribute to the development of award winning work

· Thought leadership

· Develop initiatives to elevate overall capability and skills in strategic thinking and CommsPlanning across the whole agency

· Develop and manage CommsPlanning training and workshops

· Drive best practice on strategic planning across different teams and show the potential use on all clients in MediaCom China

· Develop & train planning tools and process of planning within 20|20 framework

· Improve capabilities to spot & showcase award winning work (“award lead” & “award coach”)


Tasks & Measurement

In three months:

· Understood Mediacom’s 20/20 value proposition to clients

· Understood the roles and offerings of the different teams and specialists within MediaCom

· Built an understanding of the diverse media markets, the different channels & vendors in China

· Started to build relationships with the key decision makers within the client and agency organizations

· Developed an understanding of the agency portfolio of clients

· Measurement

Quickly be familiar with internal SP/Function teams.
Establish trusted relationship clients and SP team. Independently solve the strategy request raising from client side.


In six months:

· Met with all of your clients and established yourself as a key contact person

· Become a trusted partner to your seniors, your peers (and your reports)

· Played a crucial role in developing media guidelines and strategies for your key clients

· Played a crucial role in at least 3 new business pitches

· Started facilitating 20/20 adoption within your account teams

· Measurement

Provide the direction in campaign proposals.
Understand your account team members’ capability, coach and facilitate 20/20 in team. Assure 100% accurate work delivered to clients.


In 12 months:

· Led at least two new business pitches with minimum supervision

· Counselled clients, led accounts with minimal supervision

· Driven close to 100% 20/20 adoption across your accounts

· Created and shared award-worthy Content & Connections campaigns for your clients that are recognized as Best in Class

· Have identified at least one area of Thought Leadership and created shareable content for marketing and/or new business purposes

· Measurement:

Contribute to new business
Build up strong strategic thinking with commercial sense.


What you will need:

· Sufficient working experience in advertising, consumer insights or brand communication-related industry

· University graduation or similar skills

· Proficiency in French and English

Seniority Level
Director

Industry
Marketing & Advertising
Employment Type
Full-time

Job Functions
Marketing


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Published at 27-May-2019
Viewed: 5384 times