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Content Writer
at
Crimson Interactive Pvt Ltd
(Anywhere)
• Analyze and research the right content type and ideas that is best suited to our Chinese targeted audience.
• Create and review all online/offline content or copy for different website sections and webpages, newsletters, blog posts, articles for promotional campaigns, press releases, new products etc and ensure accuracy and relevancy.
• Interact and coordinate with the designers to produce websites content and marketing material such as presentations, company brochures and case studies.
• Create other types of content review/ideas for eBooks and presentations.
• Perform research about industry trends to create content relevant to audiences.
• Research for content topics as well as suggest content ideas for blogs, webinars or seminars etc
• Should be able to translate content from English to Simplified Chinese for updating content on website, client assignments and emails.
• Manage Social Media marketing campaigns and day-to-day activities including:
- Curate relevant content to reach the company’s ideal audiences.
- Create, manage and grow Enago China’s presence across social media channels including, but not limited to Sina Weibo, LinkedIn China, Tencent Weibo, Youku-Tudou, Taobao, WeChat, DaJie, Baidu, Q&A (Zhihu), Mobile Apps, blogs, etc.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Develop and expand community and/or content outreach efforts.
- Design, create and manage promotions and Social ad campaigns.
- Compile report for management showing results (ROI).
• Demonstrate ability to map out social media marketing strategy and then drive that strategy proven by testing and metrics.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Work on Social Media Activities to increase company’s brand presence on Organic listing for Baidu and other popular search engines in China.
• Contact Universities and Research Institutes for link exchange programs with special discounts available for all University Students and Researchers
• Content Writing and Social Media Marketing experience with a China focussed digital marketing and advertising agency
• Knowledge of Content Management Systems
• Understanding of academic research and publishing industry
• Create and review all online/offline content or copy for different website sections and webpages, newsletters, blog posts, articles for promotional campaigns, press releases, new products etc and ensure accuracy and relevancy.
• Interact and coordinate with the designers to produce websites content and marketing material such as presentations, company brochures and case studies.
• Create other types of content review/ideas for eBooks and presentations.
• Perform research about industry trends to create content relevant to audiences.
• Research for content topics as well as suggest content ideas for blogs, webinars or seminars etc
• Should be able to translate content from English to Simplified Chinese for updating content on website, client assignments and emails.
• Manage Social Media marketing campaigns and day-to-day activities including:
- Curate relevant content to reach the company’s ideal audiences.
- Create, manage and grow Enago China’s presence across social media channels including, but not limited to Sina Weibo, LinkedIn China, Tencent Weibo, Youku-Tudou, Taobao, WeChat, DaJie, Baidu, Q&A (Zhihu), Mobile Apps, blogs, etc.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Develop and expand community and/or content outreach efforts.
- Design, create and manage promotions and Social ad campaigns.
- Compile report for management showing results (ROI).
• Demonstrate ability to map out social media marketing strategy and then drive that strategy proven by testing and metrics.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Work on Social Media Activities to increase company’s brand presence on Organic listing for Baidu and other popular search engines in China.
• Contact Universities and Research Institutes for link exchange programs with special discounts available for all University Students and Researchers
• Content Writing and Social Media Marketing experience with a China focussed digital marketing and advertising agency
• Knowledge of Content Management Systems
• Understanding of academic research and publishing industry
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Published at 28-May-2019
Viewed: 5437 times
Viewed: 5437 times