This job ad has been posted over 90 days ago...
German Content Strategist
at
HelloCareer
in Shanghai
Employer: It’s a technology company operating a range of content platforms that inform, educate, entertain and inspire people across language, culture and geography.
Duties:
1、Responsible for developing the content ecosystem in the company app
2、Driving content diversity in accordance with wider brand strategy
3、Curating creation in-app through efficient content planning(hashtags and challenges)
4、Campaign development to support activations of the marketing team
5、Supporting execution of global campaigns from a local content perspective
6、Driving development of user base in line with local brand targets
7、Working with community managers to engage user base, and collaboratively working towards overall content targets
8、Advising and supporting organisations and brands on their in-app content and organic growth to further drive diversification
Requirements:
1、BA degree above required.
2、One to three years working experience, strong understanding of content strategy and audience development.
3、German native speaker, and ability to speak and write in English as work proficiency.
4、Know how to drive the buzz/viral campaigns locally.
5、Solid business acumen and experience building professional partnerships.
6、A data-driven approach to working with content and community
7、An affinity for social networks and influencer marketing
8、Interest for social issues, breaking news and popular trends in Germany, a good understanding of the pop culture of the country, a sense for trends and vitality.
Duties:
1、Responsible for developing the content ecosystem in the company app
2、Driving content diversity in accordance with wider brand strategy
3、Curating creation in-app through efficient content planning(hashtags and challenges)
4、Campaign development to support activations of the marketing team
5、Supporting execution of global campaigns from a local content perspective
6、Driving development of user base in line with local brand targets
7、Working with community managers to engage user base, and collaboratively working towards overall content targets
8、Advising and supporting organisations and brands on their in-app content and organic growth to further drive diversification
Requirements:
1、BA degree above required.
2、One to three years working experience, strong understanding of content strategy and audience development.
3、German native speaker, and ability to speak and write in English as work proficiency.
4、Know how to drive the buzz/viral campaigns locally.
5、Solid business acumen and experience building professional partnerships.
6、A data-driven approach to working with content and community
7、An affinity for social networks and influencer marketing
8、Interest for social issues, breaking news and popular trends in Germany, a good understanding of the pop culture of the country, a sense for trends and vitality.
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Published at 08-Jul-2019
Viewed: 5654 times
Viewed: 5654 times